The packaging market is driven by innovation, creativity and, above all, it is based on sustainability. Inspired by these challenges, Zaraplast created ZaraTeva, a new family of packaging that aims to promote the circular economy and, with high performance, contribute to the sustainability goals of brand owners. It also meets the desire of the end consumer who has been looking for brands with a strong sustainability value.
Teva, in the Hebrew language, is the definition of Nature, of that which was not created by human hands. A complex set of interdependent Ecosystems, in constant transformation through Cycles.
The choice of this name represents the entire concept and positioning of the ZaraTeva family, which is made up of 6 product lines:
ZaraOptima, that includes optimized packaging for resource reduction.
ZaraRenew, that are structures ready to be recycled, allowing circularity.
ZaraRecover, consisting of substrates produced with a percentage of recycled resin, reducing the consumption of virgin resin
ZaraPaper, where paper packaging is produced from responsible sources, with excellent performance.
ZaraNature, made from inputs derived from renewable sources that contribute to capturing CO2.
ZaraEnviro, that is developed with certified and tested raw materials that biodegrade under appropriate conditions.
According to the characteristics of each of them, sustainability distinctions are offered that will reduce the disposal of solid waste in the environment or the consumption of virgin material, through the optimization of structures; in addition to offering structures ready to be recycled, enhancing recycling and the availability of recycled material to be reincorporated into packaging, thus promoting the reuse of natural resources, and also structural solutions that increase biodegradation with compostable packaging.
Flexible packaging structures with a design created to optimize material consumption, to facilitate recycling or biodegradation and promote the circular economy.
With this distinct package from the ZaraTeva family, we are the first flexible packaging converter in Brazil to offer a complete range of more sustainable packaging solutions, produced from recycled material, structures ready to be recycled, from renewable, compostable or biodegradable sources.
This project reinforces Zaraplast’s commitment to improving people’s lives and caring for our planet. It is a collective journey towards sustainability, protecting biomes, and preserving natural resources.
